Blog post
Unleash AI-powered publisher productivity with Microsoft Monetize
Are you ready to revolutionize your publisher productivity with the unparalleled power of AI? Imagine transforming your daily grind into a seamless flow of efficiency and innovation, where your to-do list is not an endless struggle but an opportunity to unlock new potential.
In the fast-paced world of digital advertising, managing operational tasks can feel like a high-wire act. Every minute spent troubleshooting or digging through data is time away from driving critical monetization initiatives. But what if you could turn every challenge into a triumph? With Microsoft's cutting-edge AI solutions, you can.
The era of AI is here, and it’s reshaping the landscape of monetization. Publishers must integrate AI thoughtfully, embracing tools that adapt to dynamic business needs and the ever-evolving advertising ecosystem. Imagine a platform that doesn’t just meet demands but anticipates them, empowering you to stay ahead of the curve and maximize your revenue potential.
That’s why we’re thrilled to announce the launch of Microsoft Monetize’s suite of advanced productivity tools.
Reimagining a monetization platform that empowers publishers
Built to meet the needs of publishers today and tomorrow, Microsoft Monetize melds the strength of AI with unique platform features. By streamlining tasks and processes while surfacing meaningful insights, the platform allows you to discover the information you need to make informed decisions quickly and drive revenue growth.
Our new homepage centralizes all things monetization. Pulling in the most relevant information, it offers integrated performance metrics to uncover revenue and boost yield, flags issues proactively and points toward a resolution, and fast-tracks common workflows so you can expedite your day.
Let’s get into the good stuff:
- Performance highlights deliver a high-level summary of key revenue trends across areas like Open Exchange, Managed Line Items, and Prebid Server Premium – your most important numbers at the top of your screen. Now you can spend less time pulling granular reports for daily/weekly performance checks and directly link to deeper details on the Insights tab.
A performance highlights dashboard interface displaying performance highlights, recent modifications, saved reports, notifications, and other relevant data for managing advertising campaigns.
- Revenue and troubleshooting insights from our popular Monetize Insights tool have been integrated into the homepage. Using machine learning, the Insights dashboard lets you access and act on data, analytics, and reporting.
- Brand unblock and authorized sellers insights bring visibility to easily overlooked revenue blocks. For example, our internal analysis shows that over a seven-day period, 11% of platform users have brand spend from a blocked category they should consider reviewing and 15% detected one or more ads.txt or app-ads.txt issues. In the past, gaining that knowledge would have required in-depth analysis or, more likely, resulted in lost advertising revenue.
Today, that’s changed. Inadvertently blocking a brand due to its parent brand category? Now you can review a blocked brand, the bid value amount, and the bid creative via a secure preview and instantly unblock the brand. Impressions being filtered due to ads.txt or app-ads.txt issues? Just review them from the homepage and copy the code snippet to update your file.
“The Total Revenue tab has been indispensable in simplifying how we track and dissect our business performance, revealing trends across channels, buyers, and brands with ease. For us, it's become an essential dashboard that saves time and enhances our strategic analysis, proving invaluable in our day-to-day operations.”
— Benjamin Christie, Founder and President at Gourmet Ads
- Line item notifications help surface your line items that are missing creative and underdelivering, linking directly to the full list so you can make changes. Every publisher knows how critical it is for line items to be properly set up and delivered on time. Ad ops teams are constantly monitoring to keep things on track, but when multiple line items are in flight, things can get messy. Having a heads up on line item issues can go a long way.
These are just the highlights. Log into Monetize to see the full range of insights available on the homepage.
Experience the power of Copilot in Monetize
Microsoft has been leading the charge when it comes to AI. We’re proud to extend the benefits of conversational chat and generative AI that have helped revolutionize the workplace to publishers in the advertising space. The aim is simple–empower people to do more with less.
We know it’s easy to get lost in the maze of data, workflows, and reports. That’s why we’ve integrated Copilot to serve as your companion on the path to successful monetization. With Copilot, you can get the answers you need fast, whether that’s step-by-step instructions for platform workflows, best practices, or reference documentation. Get ready to stay unstuck in your day-to-day and spend less time relying on support tickets for simple questions.
A screenshot of the Copilot interface in Microsoft Monetize. The interface displays three options for assistance: "What is a Guaranteed Delivery Line Item?", "How do I create a Deal?", and "Where do I add Creative Macros?".
This is just the beginning as we will continue to expand the capabilities of what Copilot can do in Monetize in future releases.
Laying a new foundation for efficient navigation
And last, but certainly not least, we’ve updated our design so you can get more done, including adding tools for better platform recordkeeping:
- The new Monetize navigation adopts a familiar left-hand, vertical layout commonly seen across Microsoft products. Simplified navigation lets publishers move more nimbly through the platform with an overlay of all subsections when hovering over a main section.
- A new History change log provides a historical record of changes made to objects in the platform. Publishers can quickly identify specific changes and revert or edit the change to improve revenue performance and manage troubleshooting. The change log can be filtered by user, object type, and date, sorted by recency, and searched by up to five objects at a time.
Together, let's define the future of AI-driven monetization
These releases work in harmony to help you get the most out of Microsoft Monetize. Combine them together and you get a holistic solution that unifies inventory management across transaction types and formats, driving demand from proprietary buying platforms and 80+ DSP integrations.
Monetize brings together Microsoft's leading AI expertise with detailed insights, reporting, and forecasting to help publishers thrive in a challenging advertising environment. With our platform, you'll reduce time and effort, improve performance, and move your advertising business from being busy to being productive.
Explore how Microsoft Monetize can grow your business today.
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