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A collage of game icons partially visible on the right, including a smiling cartoon character and a solitaire card game, with a green gradient background on the left.

Xbox Media Solutions

We deliver player-first, cross-platform advertising for brands looking to grow their audiences within iconic, brand-safe gaming environments.

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Where players and brands come together

Reach engaged audiences across iconic gaming worlds.

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More than 1 in 3 people play video games globally

The gaming audience spans every age, gender, and background. Highly engaged across mobile, console, and PC, players offer brands powerful reach and relevance.

 

  • 64% play to relax1
  • 58% of U.S. gamers are multiplatform2
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A person wearing large headphones and a beige hoodie, seated at a desk using a computer with colorful lighting in the background.

Understanding players and how they play

The gaming landscape is shifting, with more ways to play and new ways to engage. Get to know gaming and how to meaningfully connect with our players.

 

  • 78% of our players prefer in-game ads to be rewarded3
  • 76% of players prefer in-game ads to be optional4
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A close-up of game icons, including a smiling cartoon character and a solitaire card game with visible cards: Queen of Diamonds, King of Diamonds, and Ace of Clubs.

Unmatched titles. Unrivaled access.

Bring your brand to life with our player-first media solutions in some of the most iconic titles in gaming. Our legendary franchises are enjoyed by millions of players globally.

 

  • #1 grossing franchise in the U.S. app stores (Candy Crush Saga)
  • +400M Call of Duty Mobile downloads
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Innovative ad solutions for every moment

A round chocolate candy covered in colorful candy-coated pieces, displayed against a dark green diagonal-striped background.

Brand safe

Quality content and positive user perception.

 

Boost visibility and awareness in and around brand safe, premium titles, and franchises. Rest assured that your ads and campaigns are in good hands.

A green fish-shaped candy with two white stripes, displayed against a green diagonal-striped background.

Insight driven

Engage with fans at peak moments.

 

Connect with new audiences through intelligent, player-initiated experiences. Work with our gaming experts to select the best ad formats and thoughtful in-game campaigns.

A purple cluster-shaped candy resembling a bunch of grapes, set on a green diagonal-striped background.

Unmatched titles. Unrivaled access.

Exceptional reach, frequency and engagement.

 

Effectiveness measurement, creative testing and custom audience insights. We have a host of different ways for your brand to prove your success in gaming.

Fan-first ad experiences that drive performance

2.3x

Greater purchase intent than other digital publishers5

98%

Viewability vs. the industry the industry average of 60%​6

4.4x

Greater awareness than other digital publishers7

A smartphone screen showing a level selection screen in a candy-themed game, with a prompt offering a free booster for watching a video.

In-Game Video Ads

Thoughtfully executed for impactful results. Whether you use our standard placement or new interactive video formats, our opt-in and rewarded journey leaves brands and players happy.

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A close-up of a smartphone displaying a game level with a dragon in a rocky environment, surrounded by broccoli and triangular chips, and a sign reading “Don’t Feed The Dragon.”

Playables

Bring your brand to life. Playables are premium, branded interactive games that fit seamlessly into iconic titles.

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A television screen showing an Xbox dashboard with various tiles, including game icons, settings, and promotional banners.

Custom gaming integrations

Gaming experts lend a helping hand for an integrated feel. For brands who authentically fit the gaming spirit, work with our teams to blend into the game across platforms.

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Our insights. Your advantage.

Our research is world-class, providing you with the best insight into players and the gaming space.

Level up your brand with high performance advertising

With decades of experience and a legendary portfolio that includes iconic game franchises like Candy CrushTM, Call of Duty®, and World of Warcraft®, we make it possible for brands to engage with hundreds of millions of active users all around the world.

 

[1] Activision Blizzard Media, The Many Ways We Play, 2024.
[2] Activision Blizzard Media Social Gaming Research, Q3 2022.
[3] Premium Mobile Gaming, Alter Agents & Activision Blizzard Media, Q1 2023.
[4] Premium Mobile Gaming, Alter Agents & Activision Blizzard Media, Q1 2023.
[5] Activision Blizzard Media BSL Meta-Analysis Benchmark Norms 2023 vs. Kantar MWB 2022 Q4.
[6] Moat Analytics Benchmarks, Video Mobile In-App Q1 2023.
[7] Activision Blizzard Media BSL Meta-Analysis Benchmark Norms 2023 vs. Kantar MWB 2022 Q4.