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Copilot in Microsoft Advertising Platform

Copilot in Microsoft Advertising Platform is your AI digital advertising assistant for creating high-quality marketing easily and efficiently, guiding you through campaign creation, and helping you uncover insights along the way.

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Uplevel your performance

Whether you’re iterating on a high-performing campaign or developing a new concept from start to finish, you can do it with more ease and in less time – thanks to the aptitude and agility of AI. Copilot in the Microsoft Advertising Platform is always there to help you take your ideas further, build compelling assets for your campaigns, and be your trusty advertising assistant.

Uncover insights

Copilot is your generative AI-powered, digital advertising assistant available 24/7. Through natural language, you can chat with Copilot to get real-time support, answers to account-specific questions, and even performance insights and recommendations to empower informed decision-making.

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Unlock productivity

Copilot saves you time and energy with asset creation, quality assurance, troubleshooting, and reporting capabilities that accelerate campaign creation, increase asset variety, and ease campaign management. With Copilot by your side, you can quickly create beautiful images, assemble banner or video assets, write engaging copy, ensure campaigns are running properly, or generate a performance report. No advanced degrees needed.

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Boost creativity

Let Copilot help take your ideas further and enable creative campaign optimization. By co-creating with Copilot, you can craft, experiment, refine, and customize inspired copy and creative that resonate more deeply with your audience and align with your brand. With Copilot, you can easily iterate on your high-performing campaigns or develop new concepts from start to finish, with the power of generative AI.

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Key Copilot features

Conversational chat

Get answers instantaneously with our Generative AI-powered conversational chat. Ask Copilot to guide you through setting up a campaign, doublecheck whether your campaign settings, provide a performance overview, and share actionable insights for your campaigns.

Image of window with a conversational chat with Copilot.

Asset recommendations

Never create a campaign from scratch again with Generative AI-powered asset recommendations. Asset recommendations populate your campaign based on your URL to jumpstart campaign setup, freeing you up to focus on refining and customizing your campaign.

Image of the Copilot asset recommendation menu.

Asset generation

Stand out from the crowd with Copilot’s asset generation capabilities. With Generative AI, you can enhance your copywriting, create custom images, assemble banners and videos, or generate variations for top-performing assets with ease that are personalized to your business and customized to any campaign.

Example of an image of a couple enjoying a walk around Edinburgh generated by Copilot.

Transforming the future of audience engagement

We're always looking to innovate and provide new solutions to help advertisers reach customers who not only desire - but expect - conversational experiences with brands. That’s why on March 5th we announced a series of new products including Showroom ads, brand agents, App campaigns and much more.

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From Generative AI to ROI with Microsoft Advertising

Get better returns on your time and budget with the power of Generative AI from Microsoft Advertising. Join us on April 3rd (or on-demand after) when you will learn how to leverage AI-powered tools from Microsoft Advertising to enhance your marketing strategies, optimize your ad campaigns, and achieve better results with your time and budget. Our experts will guide you through practical insights and real-world examples to help you understand the tangible benefits of AI for your business.

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A marketer's guide to chatbots and agents: from generative AI to ROI

This guide is your actionable roadmap to help you build trust and develop meaningful, personal connections with customers in new ways through the power of generative AI. You'll find strategies and tangible best practices for extending your brand’s reach through chatbots and agents, refining your SEO and advertising strategies, and leveraging conversational AI-powered tools to build and optimize ad campaigns.

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What can you do with Copilot?

Whether you're an AI pro or new to Copilot in Microsoft Advertising capabilities, browse the most common use cases and learn from tips, tricks, and how-to videos below to help you get the most of this new AI-powered digital advertising assistant.

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Latest features of Copilot in Microsoft Advertising Platform

01

Performance snapshot

Get an account or campaign performance overview with a summary of key insights, trends, and anomalies, from chat.

02

Asset recommendations

Accelerate campaign creation with text, image, and video asset recommendations, based on your landing page.

03

Asset generation

Create or enhance your creative assets, like images, text, custom backgrounds, and display ads that resonate with your audience and align to your brand.

04

Diagnostics

Ask Copilot to inspect your campaign setup to know it’s built right, diagnose where attention is needed, and propose what to do next.

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Take action now by signing up for a campaign that will reshape your business.

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Frequently asked questions

Copilot in the Microsoft Advertising Platform combines the power of natural language conversations and generative AI to simplify and enhance your advertising experience. Whether you need help with campaign creation, asset recommendations, or image creation, you can tell Copilot and it will guide you with what to do in real-time.

Of course. You’re always in control. Copilot recommends assets, but also allows you to refine them with the help of AI. Click the magic pen next to your headline or description to ask Copilot to completely rewrite a headline or description given a prompt, try a different tone of voice, to make your copy more friendly, formal or persuasive.  Or you can ask for similar headlines based on what you already have where Copilot will suggest variations on your chosen theme.

Copilot in Microsoft Advertising Platform is available in English, French, German, Spanish, Italian, Portuguese, Traditional Chinese, Simplified Chinese, Japanese, Dutch, Filipino, Korean, Russian, Thai, Turkish, Indonesian, Polish, Vietnamese, Malay, Romanian, Greek, Hungarian, Hindi, Czech, Swedish, Ukrainian, Norwegian, and Finnish.

Recommendations by Copilot in the Microsoft Advertising Platform are derived from a variety of data sources, including the landing page you provide and your existing campaign assets, to provide users with unique, personalized recommendations. With that, the opportunity for Copilot to generate duplicative recommendations is limited. Just as two independent marketers might write similar copy, there is a small chance that Copilot will render similar recommendations. However, what Copilot won’t do is borrow data provided by other advertisers to generate your recommendations. Your data is your data.

In so many ways, AI creates exciting opportunities for all of us to bring new ideas to life. Microsoft is taking new steps to ensure these new technologies are resistant to abuse. We are committed as a company to a robust, technical, and comprehensive approach that protects people, grounded in safety by design. Our strong safety architecture is applied at the AI platform, model, and applications levels. It includes aspects such as ongoing red team analysis, preemptive classifiers, the blocking of abusive prompts, automated testing, and rapid bans of users who abuse the system. Durable media provenance and watermarking are essential to combat deepfakes in video, images, or audio. We use cryptographic methods to mark and sign AI-generated content with metadata about its source and history. Microsoft has been a leader in R&D on methods for authenticating provenance, including as a co-founder of Project Origin and the Coalition for Content Provenance and Authenticity (C2PA). We use provenance technology, watermarking and fingerprinting techniques to quickly determine if an image or video is AI generated or manipulated. We are committed to identifying and removing deceptive and abusive content like this when it is on our hosted consumer services such as LinkedIn, our Gaming network, and other relevant services.