Case study
BBVA México
The goal
With a strong presence in over 25 countries, BBVA Banco Frances is one of the world’s leading financial institutions. In Mexico, it holds the distinction of being the country’s largest bank, known for its scale, digital innovation and customer-first approach. As part of its ongoing digital transformation, BBVA México set out to accelerate product acquisition and drive qualified B2B leads through performance channels. In a competitive digital banking landscape, the challenge was clear: how to reach the right users, at the right moment, with the right message.
The solution
To meet this goal, BBVA México activated a dedicated brand search campaign on Microsoft Advertising. The strategy focused on maximizing impression share for high-performing branded queries, while A/B testing Copilot-generated ad assets identify top-performing creative combinations. Continuous keyword and bid optimization ensured the campaign remained both efficient and effective.
“Working with Microsoft Advertising has helped us strengthen our digital acquisition model, especially across SME-focused products. We’ve seen a strong return on brand campaigns and a very agile testing environment."
— Viridiana Hernández & Alberto Herrera Fierro, Digital Sales Marketing Specialists, BBVA México
The results
The results spoke for themselves. Between October 2024 and January 2025, BBVA México achieved a 40% increase in conversions, a 45% decrease in cost per acquisition, and a peak return on ad spend (ROAS) of 99x - positioning Microsoft Advertising as a high-value, low-competition channel within BBVA México’s media mix.
- 40% growth in conversions between the measured period
- 99X achieved a peak ROAS of 99x during the campaign’s most efficient month
- 45% decrease in CPA compared to the initial test phase
Ready to get started with us?
Your input makes us better
Take our quick 3-minute survey and help us transform your website experience.
