Cybernews boosts ROI with smart bidding

The goal

Cybernews is a digital media outlet focused on cybersecurity news, research, and product reviews. As their product portfolio expanded, the team needed to drive more high-quality conversions while keeping performance and budget efficiency in check. To meet this challenge, Cybernews partnered with Aleph Group, Microsoft’s official partner in the region, to build a full-funnel PPC strategy using Microsoft Advertising. The approach combined Smart Bidding with high-accuracy offline conversion data to optimize toward meaningful outcomes.

The solution

To drive meaningful results, Cybernews and Aleph Group restructured their campaign strategy for greater efficiency and precision. They consolidated fragmented campaigns to improve signal strength and focused budget and bidding on top-performing segments, clarifying which audiences were converting. Advanced segmentation and Microsoft Advertising’s targeting tools helped reach high-intent users researching cybersecurity. Smart Bidding, powered by offline conversion data, optimised for key business actions. AI-driven strategies adapted in real time to market signals, while internal alerting systems and PPC tools kept campaigns agile and responsive.