Case study
How dentsu is accelerating creative workflows by 6X with generative AI in Microsoft Advertising Platform
We recently sat down with global agency dentsu to share how they're driving stronger customer outcomes with generative AI. As an industry leader, dentsu is harnessing Copilot in Microsoft Advertising Platform as a powerful creative tool.
By removing friction from their creative process, dentsu is delivering sharper, faster results—accelerating their workflows by up to 6X. Tasks that once took their teams half an hour... are now complete in just two minutes.
Watch dentsu’s story in the video below to see how it all comes together, and discover actionable insights you can apply to make your own marketing strategy more creatively efficient.
And for more on how generative AI is reshaping the future of audience engagement, check out our marketer’s playbook on generative AI.
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