woom

The goal

woom is a manufacturer specializing in lightweight, ergonomic bicycles designed for children, prioritizing ease of use and comfort. With the launch of their new children's line, woom GO, the advertiser aimed to significantly expand its reach and deepen engagement with its target audience - families with young children. To achieve this, woom partnered with Aleph Group, Microsoft Advertising’s official representative in the CEE region, to craft a digital strategy that would deliver impact at scale.

The solution

Using Microsoft Advertising’s Audience Ads, woom connected with high-intent audiences through engaging visuals. Combined with Connected TV placements, woom reached in lean-back environments, delivering its message when viewers were most receptive. Microsoft Advertising’s in-market audience segments enabled precise targeting, while short-form video creative helped capture attention and communicate product benefits quickly and effectively.