Microsoft Advertising Blog
All in on AI: “Discovery to Influence in GEO” Part 2
Jean‑Yves Scauri breaks down GEO: how AI decides what to surface, why brand signals fragment, and what matters for visibility and credibility.
All in on AI: “Discovery to Influence in GEO” Part 1
Jean‑Yves Scauri breaks down GEO: how AI decides what to surface, why brand signals fragment, and what matters for visibility and credibility.
All in on AI: “The Ultimate Amplifier”
Kellyn of Zenith Australia reveals how AI is reshaping marketing in APAC, from augmented workflows to scalable performance and future-ready agentic tools.
All In on AI: The Future of Marketing in Asia-Pacific
Explore how generative AI is transforming marketing—driving faster production, smarter insights, and new creative potential across today’s leading agencies
Secrets to Winning: Tips from Microsoft Advertising’s Top Global Agency
Microsoft Advertising’s Global Agency of the Year winner, Kinesso shares what it takes to craft a successful award entry for the Partner Awards 2024.
Building a green partnership: Marketing with Purpose
Find out more about how in Australia, the Reprise Digital Force for Good Initiative partnered with Microsoft and LinkedIn to run a series of strategic collaborations.
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