Microsoft Media kit

Microsoft Advertising provides an AI-powered ecosystem to connect advertisers and partners with valuable customers throughout their digital journey, whether they’re working, browsing, or playing. Explore how our media solutions and ad products can boost performance.

Connect with crucial customers

Microsoft audiences are unique high-intent purchasers, offering advertisers crucial opportunities to connect with consumers across their digital journey. Microsoft Media bridges engagement and conversion, reaching 1.4+ billion consumers on Windows.

34%

More likely to be in the highest income bracket compared to the average internet user.¹

48%

More likely to have made a purchase last week compared to the average internet user.¹

18%

More likely to click on an ad compared to the average internet user.¹

56%

More likely to spend between 6-10 hours online compared to the average internet user.¹

Microsoft Media ad opportunities

Microsoft Media drives value for advertisers and partners. Scroll down to any Microsoft property to view available ad experiences and solutions. Learn more about the creative specifications for Microsoft Media here.

MSN

MSN is an AI-driven personalized interests feed providing tailored recommendations and genuine content sourced from a trusted network of over 2,100 content partners.

Standard display ads

Standard display ads are available in various sizes across MSN. The 728x90 and 300x250 ads appear on the MSN homepage, vertical landing pages, channel pages, article pages, and gallery pages. The 300x600 ads are featured on vertical article and gallery pages. Mobile display ads in the 320x50 size can be found on the MSN homepage, vertical landing pages, channel pages, article pages, and gallery pages.

Infopane native ads

Infopane native ads deliver advertiser messaging into a top-of-page rotating carousel of user-targeted content, visually blending with the inline content. Infopane ads can be found on the MSN homepage, MSN content page rivers, and the Edge New Browser Tab page.

Native river ads

Native river ads appear as part of the user-targeted content feed, blending appropriately with the surrounding content. Native river ads are found on the MSN homepage and on MSN content page rivers.

Native inline article ads

Native inline article ads are native-designed placements that appear within breaks in the content text across MSN article pages.

Gallery interstitial native ads

Gallery interstitial native ads appear between the slides of slideshows on gallery pages, in both regular and full screen. These ads can be found across the MSN vertical gallery pages.

Instream and Interstitial video ads

Instream and interstitial video ads on MSN provide unique opportunities for engagement. Instream video ads are pre-roll units that play before primary video content on vertical watch pages and article pages. Interstitial video ads are pre-roll units but play without accompanying video content, also appearing on vertical watch pages and article pages.

No content/standalone video ads

No content/standalone video ads play independently without accompanying content. They can be found across the MSN homepage, vertical landing pages, channel pages, article pages, and gallery pages.

Vertical page takeovers

Vertical page takeovers let brands be prominently featured owning all the display and native media for a day on key MSN vertical pages including News, Lifestyle, Sports, Entertainment, Money, Auto, and Weather. Ad creative must vary across placements with different imagery or copy.

Outlook

Outlook is a fresh, clutter-free environment for communicating with family, friends and colleagues.

Standard banner display ads
Native ads
Mobile native ads
Outlook takeover ads

Standard banner display ads

Standard banner display ads on Outlook, available in 160x600, 300x600, 300x250, 728x90 sizes, provide an exclusive, non-scroll ad unit for maximum viewability.

Native ads

Native ads on Outlook, available in 300x250, 300x600, and 728x90 sizes, are prominently placed at the top of a user’s inbox for maximum viewability.

Mobile native ads

Mobile native ads on Outlook available in 320x50 size, are prominently placed at the top of a user’s inbox for maximum viewability.

Outlook takeover ads

Outlook takeover ads are display and native units available on both Outlook web and the Outlook app.

Microsoft Casual Games

Microsoft Casual Games, like Solitaire Collection and Mahjong, are popular, easy-to-play games available on various Microsoft platforms. Designed for a wide audience, they offer advertisers opportunities to reach a broad and engaged audience.

Display ads
Mobile display ads
Rewarded video ads
Instream video ads

Display ads

Display ads on Microsoft Casual Games, available in 300x250, 300x600, and 728x90 sizes, surround highly engaged players.

Mobile display ads

Mobile display ads on Microsoft Casual Games, available in 320x50 size, surround highly engaged players while they game on a mobile device.

Rewarded video ads

Rewarded video ads on Microsoft Casual Games are full-screen, sound-on, non-skippable videos reward players for watching. Rewarded videos are available for :6, :15, or :30-second formats.

Instream video ads

Instream video ads on Microsoft Casual Games are full-screen, sound-on, non-skippable videos that play every 12-14 minutes at the end of a level and are available for :6, :15, or :30-second formats.

Gaming solutions

Microsoft Advertising is shaping the future of in-game advertising with scaled opportunities to reach a diverse audience across iconic gaming titles on all playable screens.

Learn more

Curated deals

Advertisers can discover curated, actionable media packages available across formats. Easily build scale with omnichannel packages created to help you meet your campaign objectives.

Explore deals

Contact us

Discover an AI-driven ecosystem that connects advertisers with valuable, high-intent audiences through work, life, and play. Our expert team is ready to help you incorporate Microsoft Media inventory into your campaign.

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[1] GWI Core, Q4 2023 – Q3 2024; GWI, Zeitgeist, Global, October 2023.