Microsoft Advertising Blog
All in on AI: “Discovery to Influence in GEO” Part 2
Jean‑Yves Scauri breaks down GEO: how AI decides what to surface, why brand signals fragment, and what matters for visibility and credibility.
April 07, 2026
All in on AI: “Discovery to Influence in GEO” Part 1
Jean‑Yves Scauri breaks down GEO: how AI decides what to surface, why brand signals fragment, and what matters for visibility and credibility.
March 30, 2026
Your input makes us better
Take our quick 3-minute survey and help us transform your website experience.