SMBs find their edge with Adpulse

About Adpulse

Adpulse is a multi-award winning advertising intelligence and automation platform built for agencies that want clarity, control, and scale across a portfolio of ad accounts. We unify every Search, Social, and Display metric into one crystal-clear view, then layer in campaign analysis, smart alerts, and automated budget pacing to help teams move faster and perform better.

Built for the way modern teams work, Adpulse is “as simple as you want, and as complex as you need.”

Whether you’re managing a small portfolio or hundreds of accounts across multiple ad networks, it gives you eyes over everything, all the time, so nothing slips through the cracks.

At the heart of the platform are three core capabilities:

1. Proactive scans that detect issues before they waste budget or performance.
2. Smart budget pacing that spreads spend evenly and safely across the month.
3. Impact-ranked anomaly detection that compares performance against each campaign’s goal, highlights what’s off, and tells you exactly where to focus.

All with built-in tools to act instantly - no spreadsheets, no guesswork, no wasted time.

Fun fact: Our Adpulse Chief Happiness Officer is Buddy, the office dog. He greets every visitor with a tail-wag, enforces mandatory walk-breaks and is as passionate about ROI as the rest of us, particularly his sad-eyes to snack conversion rate. 

Tech Talk

Microsoft Advertising’s Performance Max campaigns give brands access to its full network - including Bing, MSN, Outlook, and premium partner networks, delivering reach and automation that’s ideal for lead generation.

It uses automation and intent signals to help advertisers show up earlier in the journey, when buyers are still forming preferences, but close to deciding. That makes Performance Max ideal for SMBs relying on lead generation and high-consideration purchases, especially when paired with Search campaigns.

At Adpulse, we ensure that every Microsoft Advertising campaign (Search, Performance Max or Audience) is optimized with daily pacing checks, anomaly detection, and cross-channel visibility. We help account managers see what’s working, where attention is needed, and how the entire funnel is performing together.

Combining Microsoft’s automation and Adpulse’s performance intelligence, advertisers and their account managers spend less time reacting and more time getting results.

Adpulse’s top 3 golden rules for modern marketing 

1. Don’t optimise channels - optimise the system.
   Search, Performance Max, and Audience don’t work in silos. When used together, they can amplify results across the funnel. Track performance shifts between campaigns, not just within them.
2. Stop busy work - prioritise impact.
   You don’t need more reports. You need to know what changed, why, and where to act first. Use tools that flag anomalies and rank optimisations by maximum impact so you can spend your time adding real value to your clients.
3. Spend daily, decide daily.
   Campaigns change fast. Daily budget pacing, anomaly alerts, and performance scans help you adjust spend and targeting in 24-hour cycles, before small issues become expensive problems.

Nail these three habits and each dollar you add to Microsoft Advertising comes back stronger than the last.

Looking ahead

The results of our Performance Max + Search analysis gave our team and SMB agency partners something invaluable: confidence in a blueprint for successful performance strategy.

Instead of treating campaign types as silos, we have hard evidence that treating them as a cohesive system can directly improve lower-funnel efficiency. That insight has reshaped how our partners allocate spend, structure tests, and report performance across Microsoft Advertising.

With Microsoft Advertising and Adpulse innovating in lockstep, the best results are always the ones coming next.