Blog post
Ads Studio in Editor and other product updates for May
We’re back with another Microsoft Advertising product roundup. Since our April update last month, we’ve spotlighted Brainlabs’ success with Microsoft Advertising and provided a slew of insights and announcements on everything AI: Mastering AI-powered search, our valuable consumers leveraging our AI-powered experiences, and five insights in AI to unlock marketing ROI for every brand.
Today, we’ll focus on some Microsoft Advertising platform announcements on better ways to manage your campaigns, assets, and feeds. Let’s dive in!
This month’s top story: Ads Studio now available in Microsoft Advertising Editor
We’re pleased to announce that Ads Studio is now generally available in Microsoft Advertising Editor, in addition to the Microsoft Advertising Platform web UI.
Ads Studio is an AI-powered creative tool built for performance marketers designed to create better-performing ads with ease. With the increase in asset variety made possible by generative AI, Ads Studio helps to easily find, create, manage, and optimize creative assets with insights to boost advertising results.
Copilot’s capabilities for image, background, and display banner generation, as well as image editing and asset-level performance insights are now all in one place with Ads Studio. Build your Brand kit to enable Copilot to create brand-aligned assets, based on your brand guidelines like fonts, colors, logo, and images.
Click the Ads Studio button in Microsoft Advertising Editor’s main navigation bar.
Ads Studio home page
Ads Studio Brand kit
Audience ads updates: Logos and call to actions for Audience ads
In the world of Audience ads, you can now add your business logo and call to actions to your native ads. Adding these additional assets will help to:
- Drive higher ad engagement
- Encourage your customer to take action
- Ensure that your brand is front and center at all times.
New diagnostics tool for Audience ads
In addition, you can check out the newly launched diagnostic tool in the campaign overview tab for Audience ads. It provides real-time health checks for campaign settings, billing, editorial, bid strategy, and conversions, with one-click actions to resolve issues. Reviewing these checks will help to ensure that your Audience campaigns are set up for success.
Diagnostics tool
Adding video assets to your native campaign
Finally, we are also excited to announce that you can now add video assets as an additional asset type when creative native campaigns.
- Adding video assets to native campaigns will provide you with additional chances to reach your target audience in more placements across the Microsoft Advertising Network.
- Engage your audience in an additional way, with rich engaging video assets.
- New to video advertising? This is a great way to test it out and see how it performs for you by adding videos to your existing campaigns.
Adding assets to your campaign
Smart campaigns will soon upgrade to Performance Max
To boost campaign performance and help you meet your advertising goals, Smart campaigns will soon upgrade to Performance Max campaigns. This upgrade will drive even higher return on investment (ROI) for your campaigns.
We’ll start to upgrade Smart campaigns starting in mid-May and complete over the course of the following few weeks. Once we’ve upgraded your account, you'll be able to view your campaign’s full history in Reporting.
Note: Smart campaigns that are imported from Google Ads won’t be upgraded at this time.
We’ll also include autogenerated assets in your campaign to enhance ad relevance and performance. You’ll be able to see and manage these in your Asset group settings.
More updates on Performance Max releases continuing to come
Lastly, Microsoft continues to invest in more capabilities for our Performance Max offerings, including now having support for scripts and automated rules, additional reporting on assets and audiences, and LinkedIn targeting as an audience signal. Additional features such as ability to import brand lists from Google Ads and new customer acquisition goal are coming in the next few weeks.
Conclusion
That's all for this month's roundup blog. We’ll see you back here on June 3rd with another recap of what else is to come in Microsoft Advertising. Take care!
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