Microsoft Advertising Blog
Impression-based remarketing updates and other product news for August
Learn about product updates for August, including Impression-based remarketing and Performance Max updates
Ads Studio in Editor and other product updates for May
Monthly product roundup for May
Unlocking the power of impression-based remarketing
The blog emphasizes the importance of reaching the right audience with relevant ads, introducing impression-based remarketing to improve brand awareness.
Your story, every moment: personalizing the consumer journey
Discover how Microsoft Advertising personalizes consumer journeys with AI-driven insights, reshaping ads for a seamless, connected experience.
Making CTV accessible to everyone
The Microsoft Advertising Platform revolutionizes Connected TV (CTV) advertising by offering a global marketplace for premium CTV buying and unique audience intelligence. It simplifies the process for advertisers, allowing them to scale on diverse supply, target the right audience with first-party data, and measure campaign impact effectively.
Upgrading native campaigns to enhanced CPC
Starting on May 13th, all existing image and feed campaigns on a manual CPC bid strategy will upgrade to enhanced CPC.