Empowering businesses for a future that is conversational, personal, and agentic

At Microsoft Advertising, we believe that the future of digital engagement is conversational, personalized, and agentic. Our strategic vision is rooted in the transformative power of generative AI to create entirely new possibilities in advertising, unlocking better outcomes between people, brands, publishers, and ad platforms.

We are entering a new era—one defined by conversational AI experiences, agentic systems that simplify decision making and bring brands closer to people, and predictive design models that fundamentally reshape what people expect from digital services. This new era will be enabled by purpose-built AI-powered advertising platforms that make personalized advertising simple.

To revolutionize the way businesses connect with audiences means building groundbreaking tools that deliver performance, trust, and business growth. Personalization is no longer a luxury; it is a business imperative. Shaping the future of digital engagement starts with bold innovations powered by generative AI, where advertising is not just smarter but truly transformative. In March, we made several announcements to help businesses thrive in this new era—where websites can talk and ads become highly personalized and naturally integrated into conversational experiences. Today’s product strategies must be built at the speed of AI change, and you will see us continue to innovate with adaptive tools designed for the AI internet. 

Accelerating our trajectory requires providing the best platform for audience buying, best for privacy, and best for personalization. Starting in 2026, we are exclusively focusing our buy-side advertising technology investments on the Microsoft Advertising Platform, enhancing our globally scaled solution that empowers advertisers to achieve their goals—whether it’s identifying the best prospects for a new brand, increasing share of wallet among current customers, or competing more effectively during dynamic times such as these. This platform will harness the full power of AI and our unique audience intelligence to enable personalized and conversational advertising and deliver profitable growth for our clients and partners.  

Our commitment to more private and personalized advertising experiences for a more agentic and conversational world is not achievable with the industry’s current DSP model which, therefore, no longer aligns with our investment in this future. As a result, we will no longer support media buying through our DSP, Microsoft Invest, starting on February 28, 2026. We are committed to supporting our clients during this transition, ensuring they have the guidance needed to minimize disruption and continue to achieve their business goals through advertising. Additionally, we will continue to support access to Microsoft and partner inventory through third-party DSPs who share our focus on privacy, quality, and transparency.  

As AI disrupts traditional productivity, attention will become the scarcest remaining resource, and we are investing heavily in Microsoft’s family of consumer properties to enable brand safe access to people’s attention when they are open-minded to new ideas. We are building new AI-forward products to help advertisers gain unparalleled access to Microsoft’s high-intent, highly engaged audiences across work, life, and play—including Xbox, Gaming, Bing, Copilot, MSN, Outlook, Edge, Windows, LinkedIn, and high-quality supply from publisher partners. We want to simplify real-time audience targeting complexities and help brands stay ahead of dynamic market conditions by fully leveraging Microsoft’s robust first-party data, privacy-protecting data infrastructure, and advanced AI capabilities. Our commitment to innovation means expanding clean room technologies and comprehensive full-funnel measurement to allow advertisers to measure ROI in the way that works best for them. AI will take center stage in transforming every step of the campaign process from creative generation to optimization and insights, providing precision and impact across full-funnel outcomes. And our teams will partner with brands and agencies so that creativity and brand value remain front and center throughout. 

For publishers, we are continuing to enhance our intelligent hub to grow their businesses with Microsoft Monetize. This platform provides access to high-quality demand, valuable audiences in secure environments, analytics and insights, real-time supply management, and optimization tools. Through a streamlined user experience and advanced AI-powered tools like Copilot, in Monetize publishers gain more control over monetization while delivering improved experiences to their users and stronger results for advertisers. We are committed to and continue to prioritize selling quality media enriched with data in a privacy-safe way and are reimagining the ways media and audiences will be discovered and purchased in the agentic world. And through Microsoft Curate, we’re empowering publishers to monetize proprietary data and access unique demand from buyers, while providing tools to build strategic, goal-oriented marketplaces.

We are not just adapting to change; we are leading it. With Copilot at the core of our platforms, we are creating a future where technology empowers businesses to connect meaningfully with people while adhering to the highest standards of privacy and trust. Join us as we build the next generation of advertising—one that is conversational, personalized, and agentic.