Wriggle Marketing on cultivating success for both clients and community

About Wriggle Marketing

Wriggle Marketing is a results driven digital marketing agency dedicated to delivering measurable ROI for our clients. Founded in 2012, we expanded our services to include Microsoft Ads in 2021.

At Wriggle, we take pride in building and maintaining strong relationships with clients from a wide range of industries. To ensure success, we immerse ourselves in each client’s business, understanding their needs and challenges. By combining our expertise and creativity, we craft impactful strategies that drive results.

Fun Fact: Wriggle Marketing is stepping into its 13th year since its founding - unlucky for some, but not for Wriggle!

Their mission and vision

Our mission is simple, to offer honest, tailored digital marketing advice and implement strategies designed to align with each client’s unique goals. We achieve this by employing specialists in their respective fields, delivering expert insights, and leveraging diverse mediums to complement our clients' objectives.

What gets us out of bed in the morning? It's the passion for helping our clients succeed. We love getting to know their businesses inside out, building strong relationships, and using our creativity and expertise to solve challenges, seize opportunities, and celebrate their wins as our own. Seeing our clients grow and thrive is what fuels us every day.

Success with Microsoft Advertising

Microsoft Advertising has been a game changer for Wriggle Marketing, enabling us to drive significant growth for both our clients and our business. Client wins, combined with the platform’s insights and innovative tools, have not only boosted results but have also solidified our position as a leading digital marketing agency. Microsoft Advertising continues to be a pivotal part of our growth strategy, and we’re excited to keep driving success together.

Making a difference

We're passionate about sharing our knowledge with others. In addition to hosting workshops, webinars, and mentoring programs, we also engage with local schools by presenting educational content to help nurture and inspire the next generation.

We put a strong focus on our team's wellbeing by offering flexible working conditions and creating an inclusive, supportive environment where everyone has the opportunity to thrive.

Who needs team building exercises?! Wriggle Marketing’s unique tradition is taking care of Purdey the office dog and playing a daily game of "Catch Purdey Before She Steals the Screen Wipes from the Bin."

Their growth journey

Our marketing strategy takes a multi-channel approach to effectively engage our target audience. Microsoft Ads plays a key role in driving traffic through paid search, enabling us to reach diverse demographics and deliver impactful results.

In fact, we've achieved a remarkable 403% ROAS alongside year over year revenue growth, contributing significantly toward our ambitious £1.6 million target for 2024. This year alone, our efforts have already surpassed expectations, delivering a staggering 1,347% ROAS, showcasing the power and precision of Microsoft ads in action.

Tools of the trade

Microsoft Advertising has been a major catalyst in helping us reach new customers and fuel our growth at Wriggle Marketing. With its precise targeting and innovative ad solutions, our clients have been able to engage a broader, more relevant audience. This makes it an easy sell and has led to over 80% of our clients adopting the platform. Year after year, we’ve seen consistent growth, with Microsoft Ads playing a pivotal role in our ongoing success.

Our favorite features within Microsoft Advertising are the Audience Targeting Capabilities. The ability to leverage LinkedIn profile targeting is a game changer for B2B campaigns and allows us to reach specific industries, job roles, and company sizes with pinpoint accuracy, driving high quality leads.

GenAI

At Wriggle Marketing, we're thrilled to integrate GenAI into our business strategy to stay ahead of the curve and maximize the value we deliver to our clients. AI is helping us enhance client interactions by automating responses to common queries and providing additional support beyond our standard services. This boosts efficiency while ensuring we maintain the high level of service our clients expect.

By leveraging GenAI, we're also able to analyze large volumes of campaign data more effectively, uncovering valuable insights that drive our optimization strategies. This allows us to make data-driven decisions that improve campaign performance and support smarter decision making particularly when it comes to managing budgets, which are often a key factor in driving growth.

Innovative ideas

On the horizon, we're planning on focusing on client collaboration projects that will make communication, recording leads and project management more seamless, offering insights and analytics so we can keep in the loop with clients and can easily track campaign performance. It’s all about empowering our clients with more control and transparency in the process.

Looking ahead

At Wriggle Marketing, we’re always looking ahead, and 2025 is shaping up to be an exciting year! One of the big things we’re thrilled about is our focus on leveraging AI and automation within Microsoft Advertising. Additionally, we’re targeting growth into new sectors, where we see incredible potential to make an impact. Beyond campaigns, we’re planning new initiatives to strengthen client collaboration, including workshops and deeper insights sharing to ensure our strategies align perfectly with their goals.

Exceptional relationships

A big shoutout to Al from the Microsoft Advertising Preferred Partner Program. Al has been an incredible resource for us, always going above and beyond to provide valuable insights and helpful resources. What we really appreciate is how approachable and friendly Al is making it easy to collaborate and get the support we need. We’re lucky to have such a great working relationship with Al. Thank you for all your help.