2025 Partner Awards: APAC finalists announced

Celebrating a Decade of Excellence: 2025 Microsoft Advertising Partner Awards

2025 marks the 10th Anniversary of the Microsoft Advertising Partner Awards; a decade defined by bold ideas, transformative partnerships, and shared success.

Each year, our partners raise the bar, delivering innovative solutions, driving measurable impact, and shaping the future of advertising. This milestone year honors not only our finalists, but the collective ingenuity and collaboration that have powered our journey over the past 10 years.

This year we’re proud to introduce our first-ever Partner Awards Showcase events, coming to London, New York, Sydney, and Tokyo. These vibrant celebrations will spotlight the work of our winners in an experience you can see, feel, and talk about; together.

We’re putting the work, and the people behind it, center stage.

This year’s nominations were nothing short of exceptional. In a highly competitive field, each finalist has demonstrated the exceptional work being done across the board. Our partners have gone above and beyond, not only achieving impressive results for themselves but driving success for their clients.

A celebration is on the horizon

On 20 November 2025, we’ll set sail aboard The Jackson in Sydney for an unforgettable partner experience as we raise a toast to visionary ideas, meaningful results, and the people who make it all possible.

And we’re not stopping there - Tokyo is next. Details for our Japan celebration are coming soon, so stay tuned for more ways to connect, be inspired, and close out the year in style.

Finalists Announcement

We’re thrilled to recognize the exceptional work of our finalists. Categories and finalists appear in alphabetical order below.

Finalist Badge Request

If you’re a finalist and would like a badge graphic to announce your status, please reach out to your Microsoft Advertising representative or email msapartnerawards@microsoft.com.

And Now, the Finalists

AI Innovation Award

Awarded to a partner who has exemplified the transformative power of Microsoft's AI solutions to drive industry-leading innovation. This includes leveraging generative AI, chatbots, and intelligent agents to deliver greater impacts—whether by solving intricate business challenges or implementing groundbreaking innovations that drive superior business outcomes.

• CyberAgent, Inc. - Japan
• FeedOps
• KINESSO
• Sparro By Brainlabs

Data Integration Award

Awarded to a partner company that delivers creative, scalable solutions using data and signals to achieve successful client outcomes. This partner will leverage data integration, such as coding to the Microsoft Advertising stack of APIs and use of Clean Rooms, to drive significant impact or revolutionary ad practices.

• Adpulse
• CyberAgent, Inc. - Japan
• Hearts & Science (OMG)
• Illuma
• LocaliQ Australia & New Zealand
• Simprosys InfoMedia
• transcosmos inc. - Japan

Emerging Markets Growth Award

Awarded to an Agency or Channel Partner and their client based in an emerging market, that has demonstrated outstanding partnership with Microsoft Advertising over the past year. Excellence in partnership is evaluated through the lens of engagement, collaboration and revenue growth using Microsoft Advertising solutions.

• dentsu Singapore | Hilton Hotels & Resorts
• IPG Media Singapore | Shangri-la
• LS Digital | Nippon India Mutual Fund
• Mindshare (WPP Media) | UOB
• OMD Singapore | Singtel
• PHD Singapore | Singapore Airlines
• Sokrati Technologies Pvt. Ltd. (dentsu)
• Ultimedia E- Solutions

Marketing with Purpose Award

The Marketing with Purpose Award celebrates a partner that embodies the values of diversity, inclusion and sustainability, while using their platform to bring others along on the journey. This award recognizes a partner who demonstrates the strongest commitment to marketing with purpose, building trust with their clients and telling value-based stories in their campaigns. A successful entry takes into consideration its three core pillars of responsibility, values and inclusion. They exemplify authenticity in their work with purpose driven campaigns and operations.

• dentsu Singapore
• Simprosys InfoMedia
• Thryv Australia

Omnichannel Excellence Award

Awarded to a partner and their client that has demonstrated exceptional performance through the use of Display, Video and Search campaigns. Excellence can be demonstrated through strategy, optimization, and performance. A successful entry must demonstrate capabilities with two (2) or more (more is better) of Microsoft Advertising’s solutions. We will specifically be looking at growth as well as collaboration with Microsoft Advertising account teams to drive a successful strategy.

Performance Partner of the Year

This award recognizes a partner and their client that demonstrates excellence in driving performance and business growth for clients through the Microsoft Advertising Ecosystem. Innovative strategies, early adoption of AI solutions and relentless optimization in pursuit of maximizing client outcomes.

Congratulations

Again, a huge congratulations to all our APAC finalists! Ten years of partnership have brought us here. The next ten will be defined by what we build together; idea by idea, win by win, moment by moment. Winners in these six categories will be announced later in October 2025. And, when we gather in person at the Showcase, we’ll unveil the Agency, Channel, and Curate Partner of the Year winners live - because moments this special deserve a room full of applause.

For more on our finalists from other regions, please visit our EMEA & LATAM and North America regional blogs.