Blog post
Unlocking more opportunities for partners and customers through collaboration with Amazon
Supporting our customers through Microsoft Invest transition
Today, we’re announcing that the Amazon DSP is our preferred transition partner and platform for Microsoft Invest customers, building on our existing relationship with Amazon.
In May, we announced a shift in our strategy as we embrace a future that is conversational, personalized and agentic. As part of this evolution, we are exclusively focusing on our technology investments on the Microsoft Advertising Platform, Microsoft Monetize, and Microsoft Curate.
As we transition away from media buying through our DSP, Microsoft Invest, starting on February 28, 2026, we remain committed to supporting our advertising customers during this transition, ensuring they have the guidance needed to minimize disruption and continue to achieve their business goals.
Our expanded partnership with Amazon
Amazon DSP is a full funnel marketing solution that provides value across diverse advertising outcomes, enabling highly targeted, performance-driven advertising across Amazon-owned and third-party inventory.
We selected Amazon DSP because of its ability to deliver exceptional results by leveraging real shopping behaviors, extensive reach, and premium placements across Amazon’s owned sites, apps, and connected TV properties, as well as high-quality third-party publisher inventory.
By combining deep data intelligence, premium inventory, and AI enabled technology, Amazon DSP delivers measurable results that drive meaningful value for advertisers.
Monetize to join Amazon Ads’ Certified Supply Exchange program
Additionally, Microsoft Monetize will become a preferred SSP in Amazon’s Certified Supply Exchange program. The Certified Supply Exchange program gives advertisers on Amazon DSP efficient access to open internet ad inventory and unique deals on Microsoft Monetize. With this partnership, advertisers have direct access to Microsoft’s properties, our partner ecosystem and special curated packages that combine Amazon shopping data with Monetize inventory. Additionally, publishers using Microsoft Monetize will benefit from increased access to premium demand, improved monetization, and enhanced deal execution efficiency driven by Amazon’s shopper insights and technical integrations. Microsoft remains focused on providing publishers with meaningful revenue streams.
“We recognize that moving to a new media buying system is a change for the migrating advertisers. Amazon Ads is committed to making the transition seamless for Microsoft Invest customers. Customers will receive high-touch transition support combined with the measurable performance, extensive reach, and differentiated AI capabilities offered by Amazon DSP,"
— said Alan Moss, VP, Global Ad Sales
“In addition, expanding our Certified Supply Exchange program to include Microsoft Monetize represents a meaningful step forward towards increased collaboration beyond the customer migration period."
We believe that partnership fuels progress. By fostering an environment of collaboration, we’re delivering solutions that empower our customers and strengthen the industry as a whole.
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