Case study
Beymen
The goal
As one of Türkiye’s premier luxury retailers, Beymen boasts a network of over 250 stores and a robust digital platform offering high-end fashion, accessories, and lifestyle goods, all underpinned by a commitment to social responsibility.
Facing an increasingly competitive regional market, the brand set its sights on expanding its reach and boosting revenue through cost-effective growth strategies.
The solution
Beymen partnered with Microsoft Advertising, InMobi Advertising, and SEM to activate Search and Audience Ads. While Search remained a key revenue driver, InMobi Advertising’s recommendation to expand into Audience Ads enabled Beymen to reach high-value audiences across Microsoft’s core touchpoints such as MSN, Outlook, Bing and Edge. Targeting became more precise, focusing on cohorts interested in apparel and accessories, beauty products, and gifting. As a result, Beymen was able to engage new high-intent, and unlock incremental growth – driving performance across the funnel with greater efficiency.
“Partnering with Microsoft Advertising, InMobi Advertising, and SEM on the campaign for Beymen brought a significant uplift in campaign performance. Microsoft Advertising’s diverse offerings and InMobi Advertising’s strategic, innovative, and data-driven approach with SEM, enabled us to engage high-intent audiences at scale, resulting in measurable improvements in both reach and conversions."
— Murat Dağlı, Digital Marketing Director, Beymen
The results
By combining Microsoft Advertising’s broad solutions with precision targeting, Beymen drove more luxury purchases from high-value audiences while cutting costs. A win for reach, relevance, and ROI.
- 47% increase in clicks
- 3.7x lower than average cost per click (CPC) achieved
- 12% increase in conversions
- 7% increase in purchase revenue
“Collaborating with Microsoft Advertising and InMobi Advertising was a key driver in helping Beymen achieve its digital growth goals. By combining Search and Audience Ads, we were able to run a campaign that was both efficient and impactful. Engaging the right audiences at the right time led to a meaningful uplift in conversion performance."
— Bige Tümöz, Digital Marketing Manager, SEM
— Yusuf Doğan, Digital Marketing Executive, SEM
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