Case study

Flyadeal’s ROAS soars 50% higher with Microsoft Advertising

September 10, 2025

The goal

Flyadeal is a low-cost airline in Saudi Arabia focused on simplicity, value and convenience. With travel demand surging across the region, the brand aimed to capture high-intent consumers actively searching for affordable travel options.

The solution

By partnering with Microsoft Advertising and InMobi Advertising, flyadeal could reach high-intent travellers. Microsoft Advertising’s advanced targeting capabilities and in-market audiences helped them show up where it mattered most, while InMobi’s mobile campaign optimizations and dayparting strategies ensured peak-time visibility. Together, they made every search count, driving results that mattered, without wasting spend.

“The success of our Search campaigns with Microsoft Advertising and InMobi Advertising was phenomenal. We were able to achieve targeted ad placements that reached the right audience at highly efficient costs, thanks to Microsoft Advertising’s advanced targeting capabilities and InMobi Advertising’s well-timed strategic optimizations. With these campaigns performing better than those on other platforms, we increased our budgets and are eager to see the results."

— Reem Alazhari, Senior Performance Marketing Analyst, Flyadeal

The results

Flyadeal saw exceptional performance gains with Microsoft Advertising Search campaigns:

20x year-over-year growth in revenue
50% higher Return on Ad Spend (ROAS) compared to other platforms
49% lower Cost Per Acquisition (CPA) compared to other platforms
90% ROAS lift in a year
45% reduction in CPA in a year
24% lift in conversions from the second half of 2024 to the first half of 2025