Case study

FP Markets Group of Companies

September 23, 2025

Two people standing close together outdoors in an urban setting. One has long, wavy hair and wears a yellow hoodie with an arm around the other, who has short, curly hair and wears a denim jacket. Blurred buildings and trees are visible in the background.

The goal

For 20 years, FP Markets Group of Companies has built a reputation for innovative trading technologies, responsive customer support, and for continuously evolving the trading experience. With trade-related searches growing by 15% year-over-year in major markets, the brand saw an opportunity to harness the power of search to strengthen its position as a leading trading destination. The goal was to adopt this channel in a strategic, cost-efficient manner.

The solution

FP Markets partnered with Microsoft Advertising and InMobi Advertising to execute a high-impact search strategy. Leveraging Microsoft Advertising’s engaged desktop audience, the brand implemented optimizations recommended by InMobi Advertising, including targeting high-intent keywords, reallocating budgets to high-performing markets, and testing multiple conversion goals. These strategic moves delivered high-quality leads and reduced acquisition costs.

“Adopting Search with Microsoft Advertising was a golden move for us. Its unique advantage of a massive desktop audience gave us a unique opportunity to improve lead quality. Additionally, InMobi Advertising’s strategic recommendations helped us boost sales and reduce CPA. We are already exploring more campaigns with them."

— Michail Dimitriou, Digital Marketing Manager, FP Markets Group of Companies

The results

By unlocking the full potential of search and applying intelligent, real-time optimizations, FP Markets saw exceptional results and tripled its investment on the platform.