Case study
How Türkiye’s tech giant Teknosa drove 98% Black Friday revenue growth
The goal
As one of Türkiye’s largest technology retailers, Teknosa needed to capitalize on peak November demand in the lead-up to a fiercely competitive retail holiday season. The brand aimed to increase conversion volume and revenue without sacrificing ROAS. To unlock incremental growth beyond what manual optimization could deliver, Teknosa shifted to AI-driven automation that could identify and reach high-intent audiences at scale.
The solution
Teknosa partnered with Microsoft Advertising, InMobi Advertising, and SEM to activate Performance Max campaigns integrated with Microsoft Merchant Center product feeds.
Automated bidding, audience signals, and asset groups dynamically matched Teknosa’s inventory with high-intent shoppers across Microsoft Search and Audience ads reaching people across Microsoft’s AI-powered search and content experiences, including Outlook and MSN.
InMobi Advertising supported the activation with Black Friday and Cyber Monday insights, highlighting peak click windows, seasonal demand signals, and budget pacing for real-time optimization throughout the November sales period.
“Microsoft Advertising Performance Max allowed us to scale aggressively during Black Friday without compromising efficiency. The ability to quickly identify and prioritize high-converting audiences helped us drive meaningful revenue growth at a critical sales moment.”
— Cahide Tuğçe Kıvanç, Digital Marketing Executive, Teknosa
“By combining Microsoft’s AI-powered Performance Max with strategic seasonal insights, we were able to unlock incremental revenue while maintaining a strong ROAS. The automation significantly accelerated performance compared to traditional campaign structures.”
— Furkan Koçak, Senior Account Manager, SEM
The results
Teknosa was the first among Microsoft Advertising’s partners in Türkiye’s technology retail industry to shift to Performance Max with a product feed, and this strategic move landed an impact that far exceeded expectations. The AI driven approach delivered stronger performance during peak November demand, driving additional sales while maintaining the campaign’s high target ROAS.
- 98.4% increase in purchase revenue
- 70.5% growth in conversions
- 43.7% lift in add-to-carts
- 24.5% increase in traffic to its e-commerce platform
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