Mom’s got game

Why this guide?

The numbers in gaming are staggering: a global audience of over three billion and an industry worth more than $188 billion.¹ But contrary to popular belief, gaming is not purely dominated by young males. A significant portion of the gaming audience, 1 in 5,² is made up of women with children, a segment that has remained largely unstudied.

This report takes a closer look at gaming moms—including their lifestyles, connection with their family, buying decision influence, and interaction with brands. It compares the behaviors of gaming moms to their non-gaming counterparts. This research will present a clearer picture of who gaming audiences are today while showcasing the opportunity for brands to reach and connect with these economic powerhouses.

What you’ll learn:

• How gaming moms use games to relax, connect and entertain across platforms
• Why these women hold influence over household purchases and brand discovery
• How their entertainment habits differ from non-gaming moms and what that means for brands
• Practical opportunities for brands to engage with moms who game