Celebrate Smarter This Holiday Season

The holiday season is high-stakes, but it doesn’t have to be high-stress. With tighter budgets and rising expectations, marketers need smarter tools, sharper insights, and AI-powered performance.

Microsoft Advertising's Performance Playbook is your competitive advantage. Built to help you make confident decisions, scale winning campaigns, and drive measurable results—all while maintaining the oversight you need.

Whether you're planning early campaigns, optimizing mid-flight performance, or maximizing post-holiday retargeting, this guide helps you:

• Plan with precision using real shopping behaviors and 2025 trend insights

• Personalize at scale using AI-powered tools to amplify your strategy

• Maximize ROI with full-funnel strategies across premium ad surfaces

• Simplify execution with automation that adapts in real time

Our approach is simple: AI handles the heavy lifting so you can focus on what matters most—strategic decisions that drive growth.

Turn holiday pressure into holiday performance. Download the guide today and take charge of your most important season.