Get in the game: The future of entertainment and media

What if you could reach over 3.5 billion people who are passionate about entertainment and eager to interact with your brand? That is the potential of gaming, one of the biggest and fastest-growing forms of media in the world. As gaming's reach and influence grows, so too do the opportunities for brands to reach a highly engaged and valuable audience in an immersive and interactive environment. 

Join Jonathan Stringfield, VP, Global Revenue & Business Planning at Microsoft Advertising and Claire Nance, Head of Gaming Business Success Strategy at Activision Blizzard Media, to uncover the misconceptions around the gamer audience, how to prepare your marketing for gaming centric future and how Microsoft leverages advertising to bring more games to more players.