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Webcast

The new search advertising landscape

June 24, 2025
Two people sitting closely together, looking at a smartphone screen and smiling. One wears a yellow top and floral pants, while the other has short curly hair and holds a notebook. The background features abstract blue and purple shapes.

How to win when AI is changing everything

Search is undergoing a seismic shift—from static keyword queries to dynamic, AI-powered experiences that are conversational, creative, and context-aware. For marketers, this evolution brings both urgency and opportunity.

In this session, we’ll explore how generative AI is transforming the way people search, decide, and act—and what that means for performance marketing. Whether you're a search-first brand or a growing mid- size business, you’ll gain actionable insights to help you modernize your strategy and drive better outcomes in an AI-powered search world.

What you’ll learn

  • How AI is collapsing the customer journey—from query to conversion
  • Why traditional search still matters (and how it powers AI experiences)
  • What modern marketers must do to stay relevant in a multimodal world
  • The 5 strategies for winning in the AI-powered search era

Secure your spot today and be among the first to explore how AI is transforming the future of search advertising.

All attendees will receive an exclusive one-pager summarizing the 5 AI search strategies for modern marketers—a practical guide to help you take action immediately.

*Please note this webcast will be presented in English but you will be able to turn on live closed captions in the language of your choice.