Microsoft Advertising Blog
India’s festive shopping surge: A guide for advertisers around the globe
Boost festive campaigns in India. Discover insights & strategies from Microsoft Advertising & InMobi for smarter seasonal marketing.
Be a top player this cricket season: Score with key trends and marketing strategies
The IPL blog highlights key trends for Indian consumers offering actionable strategies for advertisers.
Major Ramadan trends and three marketing strategies to help your brand excel
The Ramadan blog highlights key consumer trends across Southeast Asia and META regions, offering actionable strategies for advertisers.
Lunar New Year: Top trends and four powerful strategies for advertising success
The Lunar New Year marks a time of heightened consumer activity in Southeast Asia. Discover key trends from 2024.
From Diwali delights to Christmas cheer – maximize your ad campaigns during the retail rush
Learn how to budget for rising CPCs, influence purchase paths, and use AI-driven Performance Max campaigns to boost conversions.
The cricket season game plan for advertisers
In 2023, over 500 million Indians tuned in to two of the biggest cricket events. A massive audience like this is a prime opportunity for marketers to tap into a wide demographic