Skip to main content
Advertising
Sign in

Experience new growth possibilities with Microsoft Advertising today >

Microsoft Shopping campaigns

Bring shoppers one step closer to making a purchase decision—even before they click—and include helpful details like average review ratings and special deals.

Sign up (opens new window) Contact an expert

Benefits of Microsoft Shopping campaigns

Stand out from the crowd

Attract attention to your products with engaging ads including custom product images, pricing, store name, product ratings, and promotions.

Greater visibility and reach

Reach a large range of shoppers across mobile and desktop devices and serve your Product ads as one of the first results someone sees when they search for a product.

Better qualified shoppers

Provide key information about a product before a shopper clicks on the ad—like what the product looks like and how much it costs—to put them further down the purchasing funnel.

Key features for Shopping campaigns

Local Inventory ads

Offer even more value by bridging the gap between online searches and in-store purchases. Promote products available in stores to nearby customers.

Learn more (opens new window)

Merchant promotions

Display special offers on specific products or site-wide sales within Product ads.

Learn more (opens new window)

Dynamic remarketing

Show searchers ads with specific products based on the products they have looked at, considered, or already purchased on your website.

Learn more (opens new window)

Which tools will help you with Shopping campaigns?

Get started now with Shopping campaigns

01

Claim domain

You must claim your domain before you can build a Microsoft Merchant Center store. If you've already added a Universal Event Tracking (UET) tag to your domain for conversion tracking and remarketing, you can use that UET tag to validate your domain.

02

Create store

Next, you’ll need to create a Microsoft Merchant Center store, enter your store info and contact details.

03

Upload catalog

After you verify that you own your URL and your newly created store is approved, you create and upload your catalog feed.

04

Create Shopping campaign

You can use predictive targeting for both shopping audience and shopping search campaigns.

Start creating impactful retail experiences for shoppers

Bring shoppers one step closer to making a purchase decision—even before they click.

Sign up (opens new window) Contact an expert
Start creating impactful retail experiences for shoppers

Frequently asked questions

If you want to showcase your products on the Microsoft Advertising Network, you first need to create a Microsoft Merchant Center store.

You can start by creating a feed to upload in the Microsoft Merchant Center. Check out the help page.

Yes, you can import your feed from Google Ads.

During our editorial review process, we reject product offers that violate one or more of the Microsoft Advertising Policies and Guidelines.

If you have made changes to comply with the policies or believe we have incorrectly classified your offers, you may request an appeal.

Local Inventory ads are an advertising format for your Microsoft Shopping campaigns that allows you to showcase your products and local retail store information to nearby shoppers on Bing.com