Microsoft Advertising Blog
DMEXCO 2025: Generative AI is defining a new era of marketing
From keynotes to client stories, DMEXCO 2025 highlighted how generative AI is reshaping marketing through zero UI and enhanced personalization.
Microsoft Advertising returns to DMEXCO 2024: Embrace the AI revolution
Microsoft Advertising returns to DMEXCO 2024, focusing on AI's transformative power in marketing, with sessions on gen AI, gaming, and retail media.
New possibilities with Microsoft Advertising at DMEXCO 2023
We’re thrilled to announce that Microsoft Advertising will be back at DMEXCO this year at a pivotal moment in the industry.
Open Perspectives: Building a trusted brand
Get up to speed on Marketing with Purpose with our Open Perspectives content series. Read insights from guest marketing experts on how to build a trusted brand.
How truthful is your brand?
Transparency is the value most demanded by consumers, and it can be fundamental to driving purchases and loyalty. Learn why brands need to prioritize consumer values, like authenticity, to adapt to modern consumer sentiment to achieve success.
Speak up – Brands that take a stand
Hannah Wickes of Ecosia and Nicola Matthews of Tony's Chocolonely speak about important social challenges.