Microsoft Advertising Blog

Optimizing Your Content for Inclusion in AI Search Answers
Whether you call it GEO, AIO, or SEO, one thing hasn’t changed: visibility is everything. Learn what makes content stand out in AI Search.
October 08, 2025

Mastering AI-Powered Search: Next Level Strategies for Marketers
Large Language Models (LLMs) play a crucial role in modern search technology. They enhance search engines through AI-driven understanding.
April 29, 2025