Microsoft Advertising Blog
Gift them a reason: How to earn a place on the holiday shortlist
Reach holiday shoppers early, inspire gift ideas, optimise product feeds, and connect AI, Search, Shopping and Audience ads to drive action.
Understand how humans and AI find and choose your brand with Microsoft Clarity
Clarity isn’t just for SEO or AI visibility. It also helps paid media teams uncover insights, improve performance and optimise campaigns.
How to steer your brand in AI-powered search
Learn how to use conversion signals, feed quality, and measurement to shape how your brand shows up, performs, and drives results.
Boost Your Conversion Rate by 52%: The Desktop Performance Report
Find out why prioritizing desktop in AI-powered campaigns can drive higher conversion rates and deeper engagement, especially during seasonal peaks.
Building AI-ready creative: How modular content drives search advertising results
Boost ad performance with modular content. Learn how AI-ready creative enhances personalisation, agility, and results across Microsoft search tools.