Microsoft Advertising Blog
Understanding AI search: A guide for modern marketers
The updated AI Marketer’s Guide is a practical blueprint that shows how AI‑powered search works and the actions marketers can take to drive results.
73% higher CTRs: Why advertisers need to pay attention to conversational AI
Discover how conversational AI experiences like Microsoft Copilot transform how advertisers engage audiences with new Microsoft Advertising insights.
Captivating and relevant: How conversational AI is changing advertising
AI-generated content, campaign optimization, and specialized agents give advertisers a competitive advantage.
Three generative AI trends shaping the future of marketing
As generative AI adoption progresses, it can help you improve your marketing and advertising.
From hype to execution: Why you need a conversational AI marketing plan now
In generative AI, 2023 was the year of "Wow." 2024 is about "How." But in 2025? Things are getting exciting—this year is all about execution.
Transforming audience engagement with generative AI
Transforming audience engagement with generative AI